RED Feltrinelli

For those of you looking for something a little different, check out RED, i.e. Read, Eat, Dream, - the key words that sum up this Feltrinelli concept store which opened in Piazza Gae Aulenti, underneath the Unicredit building which towers over all the other buildings in the new Porta Nuova complex. 

RED is a spacious, unique and bright store, where in addition to the books adorning the shelves and tables, there are  numerous stationery gadgets as well as wine and beer on sale. 

As well as being a book shop and mini supermarket, RED is also a bar and restaurant where you can order something at the bar or lounge about on one of the large armchairs or sit at a table, or simply get one of the waiters to serve you something from the menu. 

The atmosphere is very laid back, and mornings and afternoons are the best time to go to RED to spend a few hours alone, or with someone, browsing through and buying some of the many books on display. Why not settle back in one of the chairs in RED to enjoy your book or go outside into the piazza and sit at one of the tables. Otherwise you can fire up your PC or tablet and use the free wifi service (you will need the password so be prepared to buy something). 

Going to RED is also a great way to explore Piazza Gae Aulenti, which is becoming a busy hub, especially for tourists, thanks to the opening of Grom (ice cream shop), Sephora, Nike Store and Esselunga.

For those of you that love walking through the streets of the city centre, you can go from Piazza Gae Aulenti up through  Corso Como to Via Pontevetero thanks to the pedestrian walkways and from there it is a five minute walk to Piazza Duomo and Corso Vittorio Emanuele.




Piazza Gae Aulenti 20124 Milano
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