Fashion Shop

Giovanna Dedè Parodi has finally opened a permanent store selling her wonderful pyjamas, dressing gowns, nightdresses, shorts etc for men, women and children. Giovanna is well known in the Porta Vigentina/Porta Romana area for her beautifully crafted nightwear, which is designed, cut and sewn locally from Italian soft linens, cottons, jersey and woollen cloth; which she previously sold from the back of her Ape mobile store.Styles vary from classic tailored pyjamas for both men and women to colourful more relaxed models which also double up as beachwear. The children's pyjamas are fantastic, especially the summer ones made from very fine lightweight cotton. To see Giovanna's latest collection take a look at Del Selletto's website : www.delseletto.it. 
Corso di Porta Vigentina, 28 20122 Milan
delselletto@yahoo.it
333 3531506
Jewellery may not be novel concept, but Dafni Gioielli is.  Ilia and Barbara, the women behind this relatively new brand, design different collections of jewellery to suit every budget. Whether you want to buy a trinket for yourself or blow the budget on some serious bling, Dafni offers it all and will personalise it to boot. Each item is designed and hand made by this dynamic duo and no two items are the same. Dafni’s prêt-a-porter collection starts at €35 and boasts earrings, bracelets and necklaces made from either rose gold plated silver, 18 carat gold, 925 silver or burnished silver, embellished with various charms, initials, stones or tassels. We love this season’s ‘Gypsy’ collection with small multi coloured stones that sparkle as they hang daintily from their rose gold plated chain. At € 45 for a bracelet they make the perfect gift.What we find particularly novel about Dafni Gioielli is their Progetto Fenice (Phoenix Project): the chance to give a new lease of life to old, unfashionable or unloved pieces of jewellery and have them re-set to reflect the wearer’s unique style. This, in fact, is how Ilia and Barbara came to meet and Dafni Gioielli came to be. Following the birth of her second child, Ilia wanted to re-set several pieces of jewellery she had inherited.  However, she wanted these family heirlooms to have personal meaning and came up with the idea of incorporating her children’s names into the new setting. Word of mouth subsequently put her in touch with Barbara, a professional jeweller, and the rest is history.  Ilia’s original necklace was such a huge hit amongst friends, that Dafni Gioielli subsequently launched the ‘Penelope’ collection (named after Ilia’s eldest daughter): different length gold chains interspersed with coloured semi precious stones are decorated with the initials or names of loved ones in gold (and precious stones if so desired). Prices vary according to the length and materials used to make each unique piece. Dafni Gioielli also has a bespoke haute couture range for people in search of serious bling. Contact Dafni Gioielli for further information or to make an appointment as the showroom is currently open on Tuesday afternoons.  
Corso Magenta, 66 Milan
sales@dafnigioiellimilano.it
Passeggiando per le stradine di Brera, forse vi sarà capitato di fermarvi davanti alla sua vetrina e di rimanere incollate ad ammirarla o forse, se siete appassionate di bijoux come lo siamo noi, già conoscete questo brand di gioielli. Se invece Gas Bijoux vi è sconosciuto, ma siete comunque curiose verso le novità, qualche dettaglio sulla storia di questo marchio francese vi farà piacere.La storia di Gas Bijoux ha origine negli anni '60 quando il designer Andrè Gas inizia a vendere sulle spiagge di St. Tropez i gioielli da lui realizzati, ispirato nelle sue creazioni dalla moda hippy di quegli anni. Da allora Gas Bijoux è diventato un brand internazionale con  varie boutiques nel mondo, ma con la particolarità che tutti i gioielli vengono pensati, disegnati e realizzati artigianalmente nell'atelier di Marsiglia.Cosa li rende così particolari da essere stati imitati ovunque? L'utilizzo di pietre semi preziose, di pompon, di piume (stupendi gli orecchini con le piume colorate), le madreperle, le conchiglie, sono tutti dettagli che danno vita a dei bellissimi gioielli, in oro o argento, colorati, divertenti ma anche raffinati, un mix perfetto tra lo chic ed il famoso hippie chic, che tuttora ispira chi li disegna.I modelli più famosi sono Sequin, Diva, Neige Flocon, che vengono riproposti ogni anno con alcune varianti. Bellissimi  anche i braccialetti Masai. Nella boutiques di Largo Treves si possono acquistare anche profumi. Le fragranze sono tante, da quelle adatte alle ragazze e alle giovani donne, ai pregiati profumi di Profumum Roma, che contengono un'alta percentuale di olii essenziali.Vi abbiamo incuriosito? Fate allora una visita alla boutique in Largo Treves, che è tra l'altro l'unico punto vendita in Italia, e scegliete il vostro gioiello per l'estate! 
Largo Treves (angolo via Solferino 11) 20121 Milano
02 875229
My mother often accuses me of not being very observant and in the case of Suite 123 I am inclined to agree with her. Well to be fair, even if Suite 123 is just around the corner from my home, I don’t usually cycle along the last part of Corso di Porta Romana near Piazza Medaglie d’Oro, and if I do I’m too busy trying not to get run over or prevent my bike tyre from getting caught in a tram track. That being said, this week I deliberately walked down the road scouting out new places and was pleasantly surprised to discover Suite 123. This understated store is run by two delightful sisters, Rosita and Cristina Cigliola. Their philosophy is that each client has a distinct style and it’s their job to help their clients express that style with the help of the clothes on sale.  Hence Suite 123 is a carefully laid out multi brand store that offers everything from clothes, shoes, hosiery, hats, bags, accessories and underwear. Here clients can find carefully selected pieces from brands such as: Sonia by Sonia Rykiel; Tsumori Chisato; Zucca; Red Valentino; Eugenia Kim; Alessandro De Benedetti; Isola Marras; Boonpa; Vivetta; DeCouture; Roberto de Carlo and Stella Mc Cartney. Each rack is carefully colour co-ordinated and each item easily mixed and matched while the presence of black is reduced to a minimum.Definitely going back to buy a few items I had my eye on! 
Corso di Porta Romana, 128 20122 Milan
info@suite123.it
02 55184842
The other day an English friend who recently moved to MIlan asked me where she could buy contemporary Milanese style jewellery; something special that won't break the bank.... Giolina e Angelo in via Solferino immediately sprang to mind! This small, family owned boutique with its discrete shop window, is situated in the less fashionable part of Via Solferino (after the offices of "Il Corriere della Sera" ) next door to an electrical store. Giolina and Angelo perfectly sums up the essence of Milan: beauty can be found where you least expect it. Those of you that love small, subtle pieces of jewellery that are not ostentatious or too eye catching will find everything your heart could desire in the way of necklaces, bracelets, rings and earrings. The magic words here are orginality and customisation: each piece is unique and can be personalised according to your tastes. There is a wide range to choose from, whether you are looking for a gold pendant that can be hung from nylon or leather cord to gold necklaces with coloured stones or more precious materials. Prices are affordable (by Milanese terms): simple pieces cost about Euro 60 and prices slowly rise the more precious the piece becomes. Have a look at the website, but we suggest you go to the shop in person as it has a ample selection to choose from and the owners are really helpful and friendly.We love it. Perfect place to buy a present for a friend of treat yourself to a little something! 
Via Solferino 22/A 20121 Milano
info@giolinaeangelo.com
02 653770
[English version to follow shortly] Finalmente anche in Corso Buenos Aires una nuova apertura! Parliamo di M Collective, un concept store multibrand dove potrete sperimentare lo shopping legato al vostro stato d'animo! L'idea, sicuramente originale, parte dallla divisione del negozio in 3 aree MINUS, MUCH & MORE, 3 ambienti dove ciascun oggetto si inserisce per il mood che rappresenta e interpreta, sia che si tratti di moda, design, tecnologia o food. Così MINUS è il mondo minimale, del bianco e del nero, MUCH è il mondo sofisticato, elegante, ricercato, MORE è stravagante, easagerato, entusiasta! Scegliete quindi la vostra area di shopping a seconda del vostro umore oppure esplorate tutto e poi divertitevi a combinare le vostre scelte! All'interno dello store, anche nei camerini, sono presenti diversi schermi touch ad alta tecnologia che permettono, avvicinando il cartellino del prodotto al monitor touch, di comunicare ed interagire con il team di artisti, blogger, designer e stylist che compongono M Collective. Lo schermo infatti fornisce una descrizione del brand, le taglie ed i colori disponibili in store e suggerisce gli abbinamenti consigliati appunto dallo staff di M Collective. Secondo noi geniale!!! Pensate quante volte davanti allo specchio del camerino rimaniamo impalati a pensare come abbinare il capo che stiamo provando, aspettiamo che la commessa ci dica se c'è la taglia che ci va bene o in che altri colori è disponibile? Con un click abbiamo tutte le informazioni e i suggerimenti che ci consentono di essere consapevoli di quello che stiamo acquistando e di non sbagliare!!!!! Sicuramente la filosofia molto originale di M Collective rappresenta un grande valore aggiunto nella grande offerta di concept store nati recentemente a Milano. Le collezioni spaziano dall'abbigliamento, agli accessori, ai profumi, gadget, articoli regalo anche in edizione limitata. Bellissimo anche il corner dei fiori con meravigliose creazioni floreali simili quasi a piccole sculture e l'angolo cup cakes di Le Torte di Renato fatti arrivare direttamente dalla provincia di Salerno, oltre ad essere morbidi e gustosi sono uno più bello dell'altro! Una curiosità sulla location: M Collective è ricavato nei locali di una banca e al piano inferiore conserva ancora il caveau. In previsione dopo il negozio di Milano, c'è l'apertura a Londra e poi altri 15 store entro il 2020. Buona fortuna allora, per noi promosso a pieni voti!!! 
Viale Regina Giovanna 1 20129 Milano
store1@mcollective.it
This part of Milan is a great place to meet up with friends for a coffee at Pandeus or Sissi, and while you are there why not take the opportunity to pop into Barbé.  You won't be disappointed.This small store with a strong retro vibe is packed full of wonderful surprises. As you walk through the door you are greeted by a delicious mixture of scents: floral, ginger, musk and citrus emanating from the candles, room diffusers and cologne and perfume bottles that line the walls. Barbé offers a wide range of fragrances and scents by names such as Creed, Phaedon, Labatorio Olfattivo and Farmacia SS Annunziata to name but a few. Barbè also stocks Ren's natural skincare products (hurray!) as well as Glo Minerals make-up. If you haven't tried Ren's amazing skincare products yet then ask to try a Ren facial treatment which Barbè organises monthly.Not only is Barbé an olfactory delight, it also stocks costume jewellery by Angelorum and Tataborello as well as Maria Le Rosa's beautifully hand woven, macramé, knitted, crocheted and embroidered bags made from cotton, rafia, linen, silk, chenile, cashmere and alpaca (www.marialarosa.it). A must have for every woman's wardrobe! Also, if you like the Milanese "bon ton" look, Barbé also stocks Lunatica's made-to-measure clothing range such as their chic coats and swing skirts (www.lunaticastyle.com). Simply choose a style and give them your measurements and they will tailor make it! Barbé is open from 10am to 2pm and from 3.30pm until 7pm. 
Corso Concordia, 11 20129 Milan
02 7601 5890
During one of our roams around Milan looking for great new places to tell you about, we came across 'Individuals', the brainchild of Carlo Galli who designs swimwear for men, women and children (as well as women's underwear) all of which are 100% made in Italy.  We fell in love with the shapes, colours, patterns and fabrics used for the swimwear and beach accessories. All of the fabrics come from the Como region famous for its silk industry, while the models are made for all different shapes and sizes of people in a wide range of colours and patterns. Each item is produced in limited numbers, so you won't risk bumping into anyone wearing the same thing on the beach this summer! Individuals also makes a number of beach bags.It goes without saying that we couldn't leave the shop empty handed... well it would have been rude! I am currently the proud owner of an amazing beach top with matching shorts and am waiting to go back to stock up on bikinis! 
Via Vigevano 11 20144 Milano
viavigevano11@individuals.it
02 36639538
Labolsina is the brainchild of Margherita Vaghi, who in 2010 had the fantastic idea of transforming end of line luxury upholstery fabrics used to furnish hotels into stylish yet easy to wear bags. Margherita's bags are characterised by their simplicity, bold colours and the fact that all the names of the various models start with the word "La", oh and the fact that they are all manufactured in limited numbers. LaBolsina's Spring/Summer 2015 collection has been inspired by Frida Kahlo, artist, diva and icon of boho chic. This season you will find bags made from laser cut fabrics which are then layered to create unique and sophisticated patterns as well as monochrome leather bags. The colour palette for this season is bright and Margherita has used golds, lemon yellows, bright fuschia pinks, lipstick red, chalk white with a splash of black. LaBolsina bags come in 4 different sizes: maxi shopper, messenger, mini pochette and deluxe clutch.For those of you who already know LaBolsina, this season Margherita has made a large version of Labpad and the Lamonedera comes with a removable chain so that it can be used as a purse as well as an evening or day bag. LaBolsina bags are available online at http://www.labolsina.com/en/eshop. If you want to see them in person a selection of LaBolsina women's bags can be found at Maison Gigolette (Piazzale Bacone, 9, 20129 Milan), while the unisex I AM BIG bags can be found at High Tech (Piazza 25 Aprile, 12, 20124 Milan).  
V.le Cesare Battisti 145 20900 Vedano al Lambro (MB) Italy
info@labolsina.com
If you are looking for something a little different then take a look at the Agua del Carmen Boutique close to Via Edmondo de Amicis. Agua del Carmen has a great selection of clothes, bags, shoes, hats, scarves and costume jewellery by designers such as:  8 pm, AB A Brand Apart Apart, ABOÛT accessories, CAMPOMAGGI, Carlo Contrada, Chiara Ferragni, Collection PRIVÉE?, Destin, GI'N'GI, Hags, Jucca, Mavina, MCQ Alexander McQueen,  MM6, Martin Margiela, MOMA, NAYE, NEERA, OPEN CLOSED, Pink Memories, PREMIATA, radà, Rebecca Minkoff, Roberto del Carlo, Salvatore Santoro, Strategia, Tagliatore 02-05, Terre Alte and Virreina, as well as products by The Laundress and Ligne St Barth.Agua del Carmen also sells most of its products through its on-line store (www.aguadelcarmen.eu), while the section "Get the Look" gives you great ideas as to how to combine various items and create different looks which reflect the latest fashions as well as your own personal style.  
Via Cesare Correnti 23 20123 Milan
shop@aguadelcarmen.eu
02 8941 5363

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